The founder of iconic Playboy Magazine, Hugh M. Hefner passed away on Wednesday at the age of 91, Playboy Enterprises announced.
— Playboy (@Playboy) September 28, 2017
“Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones. He was 91 years old,” Playboy Enterprises, Inc. said in a statement Wednesday night.
Hefner is survived by his wife Crystal and four grown children: Christie, who served as CEO of Playboy Enterprise for more than 20 years; David, Marston and Cooper, the latter who currently serves as Chief Creative Officer at the company.
“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,” Cooper said in a statement.