Disney is facing harsh questions for allegedly tracking kids personal information, according to a lawsuit filed last week in federal court.
The lawsuit filed by a mother and her child claims that ad-tracking software embedded in a mobile game called Disney Princess Palace Pets illegally gets the information of the users and then offers the acquired information to the third party.
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Ad-tracking software is common in phone’s operating systems, but there are strict rules and regulations about the collection of data from kids under 13 years on the internet.
“based on a fundamental misunderstanding of COPPA principles.” said Disney’s spokesperson in his statement.
The lawsuit asks for damage figures to be determined at the court trial.