The international ecommerce giant Amazon is building its own standalone messaging app called Anytime. According to a report from AFTV News, the online retailer has begun surveying its customers to settle on potential features for the app.
According to the report, Anytime is being developed as an all-in-one messaging app offering feature rich services. The app will be more than a messaging app with the standard features expected from such an app and is expected to also offer voice and video calls as well as allow users to apply filters to pictures and videos, use stickers and GIFs and play games with friends. The report also indicates that the app will be secure and encrypted, and will also be a cross platform application, which means it will work on a wide range on PCs and mobile devices, along with Amazon’s own devices.
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The report also indicates that Amazon will be bringing its encryption features to protect sensitive information such as bank account details as the app will also allow users to chat with businesses, make reservations and shop online.
Amazon’s venture into the messaging app market will directly compete with other popular messaging services such as WhatsApp and Facebook Messenger. It is evident that Amazon’s plans to expand its user base through this venture and could look to integrate the service with its other Amazon services, specifically Amazon’s Echo assistant service and artificial intelligence integrations.